MünzÅlenius Nordic PR

Public Relations - a natural part of the marketing mix
Nothing is as cost-efficient as a well-designed PR programme and plan aimed at highlighting and strengthening a particular message in people’s consciousness. In good times and in bad. Well implemented PR activities also serve to highlight your particular product or service, create interest and achieve the desired result. Münz Ålenius Nordic PR provides the innovative and creative instruments and tools that enable you to get the edge on your competitors. We seek to establish long-term relationships with our clients based on mutual trust and respect for each other’s areas of expertise. The following are some of the areas in which we work:

Mass media relations – public affairs
Media training, press contacts, press materials, press meetings, seminars and conferences. Press releases, opinion articles, day-to-day monitoring and initiation of articles.

Marketing communication
Strategic advice on communication-related issues, creative communication activities as a complement or as an alternative to traditional marketing. Planning of client presentations and events.

Newsletters and client magazines
We produce newsletters and client magazines from scratch.

Web production
Production as part of the marketing mix and as tools for media.

Internal communication
We design and implement programmes for internal communication. We can also produce internal magazines and newsletters.

Crisis management
Crisis management, both proactive and in emergencies. We develop a well-planned crisis plan that ensures confidence and minimises the “damage” to the company.

We perform assignments for Swedish and international companies and organisations. We work with everything from fast-moving consumer goods to capital goods and PR for local and global organisations and service providers. The following are some of the companies we have worked with over the years: Samsung, Enea, WM-data, Telenordia, Getty Images, Sheraton Stockholm, Merck Sharpe & Dohme, Florida Department of Citrus, Silja Line, Finnair, European Copper Institute, Swedish Marketing Federation, Attendo, Innerstadspress, Wallmans Nöjen, Pågen, Kronfågel.

You are welcome to contact us for references.

Ylva Münz, Director Group Manager
+46 (0)8-692 65 08, +46 (0)70-555 32 34, ylva.munz@munzalenius.se

Ylva is a partner of Münz Ålenius Nordic PR AB, which she co-founded in August 1994 together with Kaj Ålenius. Ylva has been active as a PR and information consultant for 20 years and has many years’ experience of marketing communication and mass media relations both in Sweden and internationally. Ylva Münz has a B.Sc. in teaching skills, psychology and English and a diploma from IHR - Institutet för Högre studier i Reklam & Kommunikation. During her years as a consultant she has given a large number of courses in PR, media training and risk and crisis management.

Kaj Ålenius, CEO
+46 (0)8-692 65 09, +46 (0)70-555 32 31,
kaj.alenius@munzalenius.se

Kaj is the chief executive officer and a partner of Münz Ålenius Public Relations Nordic PR, which he co-founded in 1994 together with Ylva Münz. Kaj has worked as a journalist for business and trade publications and as a company manager for several Swedish media and communication companies.
Kaj Ålenius has an M.Sc. in economics and business and a diploma from IHR - Institutet för Högre studier i Reklam & Kommunikation.

Elisabeth Nyström, Senior Account Director
+46 (0)8-692 65 23, +46 (0)70-550 47 90, elisabeth.nystrom@munzalenius.se

Diploma from DIHR and RMI/Berghs.
Elisabeth has worked in marketing, advertising and PR at all stages of the business process. Her past positions include working as a media planner at the advertising agency McCann-Erikson, product manager at Polaroid and advertising and PR manager at Comviq. She has worked as a consultant in marketing communication and mass media relations for Swedish and international clients for the last 15 years.

Diana Kotschack, junior account assistant
+46 (0)8-692 65 24,
diana.kotschack@munzalenius.se

Diana is a qualified marketing economist specialising in business economics in cultural management. She speaks German and Swedish and has been studying German at Stockholm University at the highest level for the past two years. She has worked at a PR agency in London and at Stockholms auktionsverk, an auction house.